VisitScotland and TripAdvisor team up
First Minister Nicola Sturgeon and TripAdvisor Senior Vice President Robin Ingle announce a new collaboration between VisitScotland and TripAdvisor during a meeting at Carnegie Hall in New York.
The multi-year deal between VisitScotland and TripAdvisor follows a successful pilot programme last year that highlighted Scotland to the TripAdvisor travel community. First Minister Nicola Sturgeon announced the collaboration in New York at Carnegie Hall on the final day of her visit to the US where she is promoting Scotland as a place to do business.
Following the successful launch of VisitScotland’s first global brand campaign – the Spirit of Scotland - and investment in new technologies, TripAdvisor and VisitScotland will also collaborate on a joint marketing campaign in the UK.
Scotland has also been named the preferred “test partner” for new destination marketing products in Europe, allowing TripAdvisor and VisitScotland to work together to understand how the latest technology can be used to allow more people to discover Scotland. VisitScotland is discussing with TripAdvisor how they might help grow their social tourism programme, enabling disadvantaged families across the country to take a much needed break, ensuring that the economic benefits of tourism sustain and reach all parts of Scotland.
First Minister Nicola Sturgeon, said:
“Our tourism industry has always been strong- spending by North American visitors leapt by almost 28% to £633 million in the last year alone - however it’s crucial that we ensure Scotland’s appeal reaches as wide an audience as possible.
“This collaboration will ensure that millions more people will understand Scotland’s appeal, and boost Scotland’s tourism industry for years to come.
“The fact TripAdvisor has chosen Scotland as its first European partner shows just how resilient they believe Scotland’s economy to be – and the fact we were voted the second best country in the world to visit by the Rough Guide means site visitors are guaranteed a good holiday!”col01